Have you ever been in a situation where you come up with the greatest point off the top of your head?  For me, that occurred while making an argument as to why our company’s marketing collateral should be kept as brief as possible.  My partner, Mr. Wordy, disagreed in favor of a longggg testimonial piece.  Neither of us wanted to budge.

“Look at Snickers!” I screamed and gave myself kudos for the amazing example.  “All they have to say is ‘Hungry?  Grab a snickers.’  They don’t go into detail about the crunchy peanuts topped with chocolate and filled with caramel and nougat!”

That’s when a co-worker from another department moseyed on over - he was all smug, hands in pocket.  He quietly voiced that he would like to retaliate my argument.  And then he began to sing:

“Happy peanuts soar over chocolate covered mountain tops and waterfalls of caramel prancing nougat in the meadow singing songs of satisfaction to the world.”

My co-worker sensed that I was still a little skeptical and by the power invested in YouTube, he played the commercial clip featuring a guitar soloist strumming about the splendor of a Snickers bar.

Mr. Wordy proved his point too.  Had someone asked me if I was hungry, I would have said “no.”  But after being entranced by musical magic featuring a world constructed with confections, I had an instantaneous craving.  Sold!  And for at least for a good five minutes, my mouth was too occupied to make any more of my “greatest points.”