Obama’s platform is “change you can believe in.” McCain promises “change is coming.”
But it seems that change is already underway in the average American’s lifestyle. According to a study published in Advertising Age, 60% of respondents said they’re more likely to take lunch to the office. Even more dramatic, 80% of respondents said they’re postponing their vacation plans. 72% will spend less on clothing, 83% less on entertainment…
It’s no surprise that The Wall Street Journal reported this morning that retail sales dived 1.2% last month – the sharpest drop in three years.
Are you tightening your business’ budget? Where will you spend less in your personal life? At a time when the American political front is obsessed with CHANGE, CHANGE, CHANGE, what plans are you making to keep yours?
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Inspired by “Consumers Curtail Consumption.” By Matthew Creamer. Advertising Age. 6 October 2008.
Inspired by “Retail Sales Tumbled in September as Producer Prices Fell on Cheaper Oil.” By Jeff Bater and Brian Blackstone. The Wall Street Journal. 15 October 2008.
It’s been two weeks of partying for America’s biggest parties – the Democrats and Republicans.
Now four candidates have officially submitted their resumes for the two highest offices in America. Nearing the end of this very long interview process, only two of them will be able convince us - the decision-makers - to select them for the jobs.
So let’s put all political opinions and special interests aside. We’re not businesses operating out of Hollywood or Capitol Hill so we’re capable of keeping our presidential picks completely to ourselves, right?
Let’s play out a hypothetical hiring in classic EntreQuest style – honing in on a candidate’s personal attributes. If you had to hire one of the featured federal four to work on your sales team, who would you choose?
They’ve pitched themselves as Senator Barack Obama – The Change Agent, Senator John McCain – The Maverick, Governor Sarah Palin – The Hockey Mom, and Senator Joe Biden – The Statesman.
You know enough about their past accolades and you’ve seen enough of their current energy to cast your vote for your next salesperson. Who’s it going to be?
