Obama’s platform is “change you can believe in.”  McCain promises “change is coming.”

But it seems that change is already underway in the average American’s lifestyle.  According to a study published in Advertising Age, 60% of respondents said they’re more likely to take lunch to the office.  Even more dramatic, 80% of respondents said they’re postponing their vacation plans.  72% will spend less on clothing, 83% less on entertainment… 

It’s no surprise that The Wall Street Journal reported this morning that retail sales dived 1.2% last month – the sharpest drop in three years.

Are you tightening your business’ budget?  Where will you spend less in your personal life?  At a time when the American political front is obsessed with CHANGE, CHANGE, CHANGE, what plans are you making to keep yours?

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Inspired by “Consumers Curtail Consumption.”  By Matthew Creamer.  Advertising Age.  6 October 2008.

Inspired by “Retail Sales Tumbled in September as Producer Prices Fell on Cheaper Oil.”  By Jeff Bater and Brian Blackstone.  The Wall Street Journal.  15 October 2008.